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This impressive performance is attributed to both organic expansion and the successful integration of the Peter Stevens/Harley-Heaven acquisition. The strategic move has bolstered MotorCycle Holdings' market presence, allowing it to capture a record 19.8% share of new vehicle sales.
Operating 55 locations across Australia and New Zealand, the company represents all major motorcycle brands and serves as the exclusive distributor for the high-growth CFMOTO brand in the region. This diverse portfolio has enabled MotorCycle Holdings to cater to a wide range of consumer preferences, from entry-level models to premium offerings.
For Australian riders, this development translates to increased accessibility to a variety of motorcycle brands and models. The expanded dealership network means more options for consumers, potentially leading to better deals and financing opportunities.
Prospective buyers should consider exploring the offerings from MotorCycle Holdings' dealerships, as the company's growth may result in competitive pricing and promotional deals. Additionally, the inclusion of brands like CFMOTO provides more choices for those seeking value-oriented motorcycles without compromising on quality.
As the motorcycle market continues to evolve, MotorCycle Holdings' strategic initiatives position it as a key player in shaping the future of motorcycling in Australia.
Published:Friday, 1st May 2026
Author: Paige Estritori
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