Australian Motorcycle Sales Steady in First Half of 2025

According to data released by the Federal Chamber of Automotive Industries (FCAI), the sales breakdown by segment is as follows:

• Off-road motorcycles: 16,807 units (up 3.3%)
• Road bikes: 16,254 units (down 1.9%)
• Off-Highway Vehicles (OHV): 6,765 units (down 5.5%)
• Scooters: 2,723 units (up 6.8%)

Yamaha emerged as the top-selling brand during this period, followed by Honda, Kawasaki, and KTM. The slight increase in off-road motorcycle and scooter sales suggests a growing interest in these segments, possibly due to their versatility and suitability for various riding conditions.

FCAI Chief Executive Tony Weber commented on the market's performance, stating, "While we've seen some movement within individual segments, there remains strong competition and a wide range of products available to consumers." This indicates that, despite economic pressures, consumer interest in motorcycles remains robust, supported by a diverse array of models catering to different preferences and needs.

For prospective buyers, this stable market environment presents an opportune time to explore financing options. With competitive interest rates and a variety of loan products available, securing a motorcycle loan tailored to individual financial profiles is more accessible than ever. Additionally, the steady market suggests that motorcycles retain their value well, providing reassurance to those considering a purchase.

In conclusion, the Australian motorcycle market's steadiness in the first half of 2025 underscores its resilience and the enduring appeal of motorcycles among Australian riders. As the year progresses, it will be interesting to observe how market dynamics evolve in response to economic conditions and consumer preferences.