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In FY2025, the company achieved a sales revenue of AUD 650 million, marking an 11.6% rise from the previous year. This uptick was bolstered by a 59% year-on-year increase in eCommerce sales, reflecting the company's successful adaptation to the growing online market. Additionally, the acquisition of assets from Peter Stevens and Harley-Heaven has expanded MotorCycle Holdings' national presence, further strengthening its market position.
The company's underlying EBITDA saw a 12.8% increase, underscoring the effectiveness of its operational strategies. However, it's noteworthy that the return on equity stood at 8.9%, which is below the industry median of 16.5%. This indicates room for improvement in capital efficiency.
Looking ahead, MotorCycle Holdings plans to enhance operational efficiency, advance digital capabilities, and maintain sustainable growth. The focus will be on cost control, ongoing digital initiatives to improve sales and customer experience, and leveraging better agricultural conditions to support off-highway vehicle sales.
For consumers, these developments suggest a more robust and accessible motorcycle market in Australia. The company's emphasis on digital expansion and strategic growth initiatives is likely to offer more competitive financing options and a wider range of products, catering to the diverse needs of Australian riders.
Published:Wednesday, 24th Dec 2025
Source: Paige Estritori
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