The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
As Australians continue to face a challenging cost of living crisis, economic analysts have prepared retailers for a rocky road ahead as the Christmas season approaches.
Over the last year and a half, the Australian retail sector has been navigating what might be described as a recession, mostly indicated by declining trade figures. This downturn presents significant obstacles for retailers as they head towards one of the busiest times of the year.
In a sobering analysis by Deloitte Access Economics, partner Dave Rumbens highlights that retail spending has consistently declined over six of the previous seven quarters. This decrease is compounded by high living costs, rising interest rates, and stagnant wage growth, leading to an overall grim economic outlook.
“We’ve seen retailers struggle significantly," said Rumbens. "Real retail turnover has dropped for eight consecutive quarters, and consumer spending has barely budged at a 1.3% increase over the past 12 months.”
Data reveals that the national real GDP growth up to March was just 1.1%, the lowest rate outside pandemic years since the 90s. According to Rumbens, this is a clear signal that Australia’s retail industry has been in a persistent recession for 18 months.
Despite the bleak outlook, this contraction in the retail sector is not surprising, given the weakening job market and the rising number of business insolvencies. “On a per capita basis, the reality is even harsher with real per capita retail spending shrinking by 2.5% compared to last year and further declining by 6.3% since June 2022,” explained Rumbens.
The "economic horror show" does not solely impact retailers; it reflects a broader economic malaise. With real consumer spending on retail down by 0.6% over the year to June, Rumbens predicts a difficult period ahead, though he remains hopeful that future years might bring some relief.
The Deloitte report underscores that new financial relief measures, including energy bill subsidies and tax cuts, might help increase disposable income and improve retail turnover. “While retailers should brace for continued challenges through the holiday season, we anticipate some gradual recovery," said Rumbens. Predictive figures show real retail turnover growth potentially rising from 0.3% in 2024 to 1.5% in both 2025 and 2026.
The recent monthly Consumer Price Index report for July shows inflation easing down to 3.5%, and underlying inflation dipping to 3.8%. Such signs might be initial indicators of economic stabilization, offering a glimmer of hope for Australian retailers.
Amidst this “new normal” of cautious and value-focused consumer behavior, the path to recovery might be slow, but not unattainable. Retailers who can adapt to the evolving economic landscape will be better positioned to overcome the tumultuous times still expected before a more stable future in 2025-26.
The Australian housing market is experiencing a significant shift, with first-home buyers increasingly entering the affordable housing sector. This surge is largely attributed to the government's expanded 5% deposit scheme, which has made homeownership more accessible to a broader demographic. - read more
In the face of escalating property prices and intense competition, Australian first-home buyers are increasingly turning to 'rentvesting' as a viable strategy to enter the property market. This approach involves renting a residence in a preferred location while simultaneously purchasing an investment property in a more affordable area. - read more
The Australian housing market is witnessing a significant surge in property investor activity, leading to intensified competition for first-home buyers. Over the year leading up to June, property investors borrowed a record sum of nearly $130 billion to purchase homes, marking a substantial increase supported by recent interest rate cuts. - read more
In the dynamic world of Australian finance, securing a loan can be a pivotal move for individuals seeking to achieve their financial goals. Whether it's for purchasing a dream home, expanding a business, or simply consolidating debt, the importance of smart loan comparison cannot be overstated. With an array of lending products available, borrowers are often faced with a bewildering choice. That's why equipping yourself with powerful loan comparison strategies is not just important, it's essential. - read more
Personal loans are a type of unsecured credit that allows individuals to borrow money for various personal expenses, including consolidating debt, making home improvements, or funding significant life events. Unlike secured loans that require collateral, personal loans rely on your creditworthiness, making them an accessible option for many Australians. - read more
Welcome to the world of savvy home financing! Whether you’re a first-time homebuyer or seasoned investor, navigating the ocean of home loan options can be daunting. In this digital era, one tool stands out for its effectiveness in simplifying this journey: the online home loan calculator. - read more
Knowledgebase
Monetary Policy: The actions of a central bank or other regulatory authority that determine the size and rate of growth of the money supply.
